Analysis on the production and marketing pattern o

2022-08-04
  • Detail

Analysis on the production and marketing pattern of new energy vehicles in July: the three giants are still strong. According to the data released by the passenger car Association, the terminal sales of narrow passenger vehicles in July reached 1674400, an increase of 6.1% year-on-year and a decrease of 4.2% month on month.

this is the month with the fastest year-on-year growth this year and the smallest month with the smallest month on month decline in recent years, which is an unexpected growth

up to now, the cumulative sales of passenger cars from January to July reached 12.2393 million, a slight increase of 1.5% year-on-year.

july sales of new energy passenger cars:

july sales of new energy passenger cars reached 40700, a year-on-year increase of 57.4%, an increase of 8.8% compared with 38600 in June.

up to now, the cumulative sales of new energy passenger cars from January to July reached 194900, Year on year growth of 85.3%

according to the above data, it can be calculated that the proportion of new energy passenger vehicles in the whole passenger vehicle market in the first seven months of 2017:

194900 ÷ 12239300 =1.6%

1.6%. What is the concept that there are more than 100 graphene enterprises in China

according to the data released by an organization, the global electric vehicle market share broke through 1% for the first time in June this year.

that is to say, China's new energy passenger vehicle market reached a new high of 1.6% in July, broadening the measurement range

the three giants are still powerful

distributed among specific models. BYD song DM, BAIC new energy EC series and Zhidou D2 still maintain great advantages, ranking among the top three in sales in July. Geely, GAC and other auto companies have accelerated the introduction of plug-in hybrid models, with a view to leading the joint venture brands and realizing the upgrading of general hybrid products

throughout the first July of 2017, the top three new energy sales were still BYD, BAIC new energy EC series and Zhidou D2, but the order changed. Zhidou D2 continued its advantages in the first half of the year and continued to win the sales throne of new energy passenger vehicles. BAIC new energy EC series and BYD E5 still ranked second and third respectively

a variety of factors affect the sales volume in July

the recovery of the car market in July is first of all based on the background of the mild recovery of the global economy and the stable and positive domestic economy. Recently, China's overall import and export trade has also achieved rapid growth under the strengthening of the exchange rate. In addition, the real estate boom has gradually cooled down, and the influence of the humidity of residents' consumption, that is, moisture, has improved, which is conducive to the growth of the car market

the release of the automobile sales management measures in early April attracted great attention from all parties. In the second quarter, dealers made great efforts to reduce the inventory of 97000 units, and in July, they reduced the channel inventory by 50000 units

in recent months, the regional price order tends to be free competition, and the continuous increase of sales promotion has brought about a certain release of sales

July 1 is the implementation node of the new measures, which also makes some car buyers in the second quarter consider delaying their car purchases to July, bringing about certain incremental changes month on month

august market trend

august auto market entered a stable recovery period. There are 23 working days in August. The leave period of the manufacturer is basically similar to that of last year, and the production link is relatively strong. August is the start-up period of the auto market in the second half of the year. The layout of all kinds of annual cars and new products is accelerated. The action of adding inventory through channels will be started early to promote the growth of the auto market

the rumor that the 5% discount of purchase tax in August last year will expire has promoted the abnormal strength of retail sales in the car market. Recently, the key points of the vehicle purchase tax law of the people's Republic of China (Exposure Draft) are basically in line with expectations, which is conducive to the steady growth of the car market

in 2017, the fuel consumption of gasoline vehicles of automobile enterprises improved slowly, which was far from meeting the policy requirements. The average fuel consumption of enterprises in 2016 decreased from 6.7 liters to 6.4 liters in 2017. Under the pressure of fuel consumption, auto companies can consume the fuel consumption surplus of previous years too quickly. In the coming months, the efforts of independent auto companies to develop new energy vehicles will continue to strengthen

Copyright © 2011 JIN SHI